Our brand’s story began with a simple discovery and a shared desire to bring something extraordinary to life. What started as a love for beautiful, functional design has blossomed into a brand that celebrates craftsmanship, quality, and the joy of curating spaces that feel as good as they look.

The Spark of Inspiration

Through her work with her accommodation collective, Jo collaborated closely with Interior Decorator Emily, whose keen eye for design and ability to transform spaces was the perfect complement to Jo’s vision.

Together, they embarked on a creative journey, styling five stunningly curated properties—spaces that captured the essence of comfort and luxury while maintaining a sense of relaxed, understated elegance. Their properties quickly became sought-after, consistently booked by those seeking a memorable experience and a place to unwind. It was in these spaces, surrounded by thoughtfully chosen textures, colors, and materials, that the seeds of our brand were planted.